A collection of marketing and design work created for Theory Wellness, the largest independent cannabis brand on the East Coast, including digital campaigns, retail assets, and brand content. As well as their
sub-brand Modern Infusions.
Featured
Garden Society
A nationwide loyalty program I led, built to strengthen customer relationships and highlight the value of shopping with Theory. Inspired by a modern garden club, it creates a cohesive, community-driven experience powered by Dutchie.
Digital
Emails/ SMS/ Banners
Lifecycle emails, promo banners,
& SMS marketing campaigns
Website Design
Custom website design & landing pages
Ads
Paid social + display ad campaigns
Physical
Packaging
Branded packaging & product design
Brochures, posters, & printed materials
Retail
In-store signage & retail design
Content
Content Creation
Photography direction & AI utilization
Modern Infusions
A sub-brand of Theory Wellness specializing in
CBD & THC-infused beverages and products.
Digital
Emails/ SMS/ Banners
Lifecycle emails, promo banners,
& SMS marketing campaigns
Physical
Packaging
Branded packaging & product design
Brochures, posters, & printed materials
Retail
In-store signage & retail design
Content
Content Creation
Photography direction & AI utilization
