About

Krystal N.

I’m a multidisciplinary designer with 8 years of experience crafting visual systems that live across digital, physical, and retail spaces. Now, I lead design for one of the largest independent cannabis brands on the East Coast. Overseeing everything from campaigns with 15x ROAS on 1 million impressions to multi-state packaging and in-store experiences.

I’m drawn to the full lifecycle of a project! Taking an idea from concept to something tangible, scalable, and impactful. Whether it’s building a multi-state packaging system or launching a high-performing campaign, I focus on creating work that captures attention and communicates clearly.

I enjoy working closely with teams, but I’m just as comfortable operating independently and driving projects forward. At the core of my work is a push to explore new creative territory. Balancing experimentation with intention, and creating work that not only stands out visually, but resonates with real audiences and holds its impact over time.